When should you offer a bottle of wine to a table?

Offering a bottle of wine to a table is an excellent way to enhance the dining experience, and the most appropriate moment to do this is when a table orders two or more glasses of the same wine at the same time. This suggests that the guests enjoy that particular wine and are likely to appreciate having a full bottle.

By suggesting a bottle in this scenario, the server not only provides an option that the table has already shown interest in but also adds convenience and potentially offers a better value for the guests. It can enhance their meal and create a more engaging and celebratory atmosphere.

In contrast, suggesting wine after dessert may not lead to increased sales, as many diners might prefer coffee or another beverage with dessert. Waiting for a special occasion could miss the opportunity to enhance the current dining experience and could lead to fewer wine sales overall. Offering wine when guests are uncertain about the menu may not be timely, as it would be better to show them an option that complements their meal selections rather than just addressing their indecision.