What type of beer should be highlighted during an upsell?

Focusing on "Big Bloke" as the type of beer to highlight during an upsell aligns with the strategy of promoting larger serving sizes, which often appeal to customers looking for value and an enhanced experience. The Big Bloke typically represents a larger volume of beer, allowing guests to enjoy more of the product and possibly share it, which can create a more social dining atmosphere.

Upselling a Big Bloke can also tap into the trend of guests desiring unique and memorable dining experiences. Offering a larger size encourages customers to indulge a bit more than they might with a standard pint and may increase overall satisfaction. Furthermore, highlighting this option can contribute positively to the restaurant's beverage sales, enhancing average check totals while satisfying customer desires for larger servings.

In comparison, lite beer, craft beer, and a regular pint do serve specific purposes and may cater to various preferences, but they typically do not offer the same level of upsell potential as the Big Bloke. Lite beer often appeals to those who are calorie-conscious, craft beer is usually more about unique flavors, and a regular pint represents a standard offer that may not inspire the same enthusiasm for upselling. Highlighting the Big Bloke taps into both the spirit of camaraderie and the pursuit of greater