What is one way to upsell beer to customers?

Upselling beer effectively involves providing customers with a larger or enhanced option that can enhance their experience, which is exactly what offering a Big Bloke does compared to a regular pint. By suggesting a Big Bloke, you are introducing customers to a larger serving of their favorite beer, increasing the volume and potentially the enjoyment of their beverage. This strategy plays on the idea that many customers appreciate getting more for their money, particularly when it comes to beverages they enjoy, making the offer more enticing.

While suggesting a regular pint or a mixed drink may cater to some preferences, they do not elevate the experience in the same way that presenting a larger beer does. Offering a non-alcoholic beverage would typically not be considered an upsell in the context of beer sales, as it directs customers away from alcoholic options. Thus, proposing a Big Bloke effectively capitalizes on the desire for more quantity and can improve overall satisfaction with the dining experience.