What is an effective method to upsell wine at the table?

Suggesting the 9oz Aussie Pour is an effective method for upselling wine at the table because it allows guests to experience a larger portion of wine than a standard serving, which is typically around 5oz. The larger pour can enhance their enjoyment of the wine, making it easier for them to justify choosing a higher-quality or more expensive option. This approach caters to customers who may be indecisive or hesitant about committing to a full bottle, as it provides a generous taste that can encourage them to further enjoy their dining experience.

In contrast, offering a half glass option might not create the same excitement or sense of value, while suggesting the cheapest wine can detract from the overall dining experience by positioning it as budget-focused rather than emphasizing quality. Serving wine only by the bottle could also limit the opportunity for guests to explore different options, as some may prefer to just enjoy one glass. The 9oz Aussie Pour strikes a balance between these considerations, appealing to guests’ desire to indulge without feeling pressured to order a full bottle.