What is a key benefit of suggesting top-shelf spirits?

Suggesting top-shelf spirits is beneficial primarily because they typically offer a higher profit margin. Top-shelf brands are often more expensive than well or call spirits, allowing the establishment to earn more profit per sale. When servers encourage guests to try these premium offerings, they not only enhance the dining experience through superior quality but also increase the restaurant's overall profitability.

In contrast, while cost is a factor, top-shelf spirits are generally priced higher, not lower. Availability may vary, but top-shelf spirits are usually well-stocked in establishments catering to guests seeking quality. Additionally, the notion that these spirits are less likely to be ordered is not accurate; many patrons are willing to try higher-end options given the right suggestion from knowledgeable servers. Overall, increasing profit margins through top-shelf spirits is a key strategy for both enhancing customer satisfaction and boosting revenue.